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Inspired by mischievous twins Max and Nancy, Hairydust is a modern-day superhero; developed by a clever mum to keep kids’ hair clean, fresh and ready for whatever chaos they can dream up next.

Because they’ve had several adventures before you’ve even had coffee, Hairydust is the new must-have innovation for busy parents.

Inspired by mischievous twins Max and Nancy, Hairydust is a modern-day superhero; developed by a clever mum to keep kids’ hair clean, fresh and ready for whatever chaos they can dream up next.

It’s perfect for use in between washes, for emergency clean-ups or for slipping in your handbag any time things might get messy.

Which, let’s face it, is any time at all.

Part-time design student and busy mum of twins, Emma had her lightbulb moment when things got messy at the breakfast table one morning. Two-year-old Max and Nancy’s jam on toast ended up on their heads (of course), with no time to spare for hair-washing before nursery.

Conscious that thousands of the products marketed at children contain potentially harmful chemicals, Emma began searching for a natural solution to keep the twins’ hair fresh and clean in between washes.

She says: “I couldn’t find anything on the market that fitted the bill. So that same day, I called a patent attorney and started work on my own formula.”

Working closely with specialist UK manufacturers and supported by the Prince’s Trust Enterprise Programme, Emma eventually hit on the magic combination of gentle, all-natural ingredients to effectively refresh little heads – aerosol-free, and without the stiffness or ‘styled’ look associated with grown-up dry shampoos.

The result was Max and Nancy’s Hairydust: a perfect solution to a sticky situation.

 Emma says: “The product has really grown up with Max and Nancy – muddy puddles, sticky jam and all. It’s been a heck of a journey and I’ve learnt so much along the way. Now I’m so excited to be able to introduce Hairydust to other busy parents.”

“And best of all, no more last-minute mad dash to the bathroom in the morning!”